5 Reasons Why the Modern Headshot is Important for Personal Branding

Headshots have always been an integral part of a person’s personal brand (this has become even more true in the digital age). Every professional is expected to have a headshot readily available to represent themselves in a professional context. 

Have you ever looked at someone’s LinkedIn profile and noticed that they didn’t have an image at all? Maybe you’ve seen profiles with low-quality photos. Either way, people without good headshots don’t send positive messages about their personal brand. 

Are you using an outdated image, low-quality image, or no image at all to represent your personal brand on Linkedin or other digital platforms? Here are five reasons why a modern headshot is necessary for powerful personal branding: 

1. It Shows You Invest in Yourself

How can you expect anyone to invest in you if you don’t invest in yourself? Anyone who doesn’t use a good headshot to represent themselves is non-directly sending a message to other people that they don’t care enough to invest in themselves. 

If you’re a professional applying to get a job in the corporate world, what message do you want to send potential employers? You will stand out from your competition if you put your best foot forward with a modern headshot. 

Some people refrain from getting a modern headshot every two years, but every successful professional knows these images have a significant return on investment.

You don’t want to lose out on business because your headshot looks outdated or low-quality. People with high-quality headshots show they’re committed to investing in their career, personal brand, and other professional endeavors. 

2. Sets You Apart From Competitors

Everyone wants to stand out against competitors. When it comes to actors and other performers, modern headshots could be the difference between getting an audition or getting passed on. Casting directors are more attracted to modern headshots because the images are clear, bright, and tell a story. Casting directors may not be able to envision you in a particular role if their first impression of you is a mediocre headshot. 

Corporate professionals rely on high-quality headshots just as much as actors. Imagine this: you’re thinking about moving somewhere out of state. You need to find a real estate agent, so you Google “real estate agents in Orlando.” How would you decide which real estate agent to contact? You’d probably scroll down the results page and click on agents with a great headshot. 

Everyone in business has competitors, but you can get the competitive edge by displaying a headshot that elevates your personal brand. 

If an image speaks a thousand words, you want to use one that uses all the right words to boost business. 

3. Confidence is Good for Business

When you know you’re using a fantastic headshot to represent your personal brand, you begin to operate slightly differently than before. You’ll have better confidence because you did everything within your power to create a strong personal brand. 

In fact, one of the main reasons John offers headshot photography is because he feels passionate about helping people find their inner confidence. You may not expect to gain confidence in a photography studio underneath the bright lighting equipment and in front of the camera. Still, you’d be surprised by the numerous stories of clients who admitted they found confidence by getting a professional headshot. 

John says, “I can’t tell you how many times I have had people come in for a session and say, ‘I never look good in photos.’ After the first few photos, I bring them to the computer to look at their photos, and they’re AMAZED! 

He continues, “One time, I had a guy who came in for a short mini-session, and he said, ‘I never look good in photos and you won’t be able to get a good photo of me smiling.’ I walked him through the facial coaching and snapped a few photos. I had him come around to the monitor to look at the photos, and he started tearing up. He told me that ‘no one has ever captured me in this way; I have never been able to find someone to capture me in a photo with me smiling that I actually like.’ That is what it is about. Creating some new confidence in people and giving them the opportunity to show themselves in a way they have never seen before.” 

Gaining confidence through a great headshot will trickle into other areas of your life. You’ll be more secure in your individual brand—making conversations with colleagues, clients, and employers more valuable because you’ll feel more confident about what you bring to the table. 

4. It Shows You Know the Importance of Branding

Professionals want to work with people who accurately understand the business world. People who understand the importance of personal branding (and showcase this) are more likely to be successful in their business endeavors. 

Successful American business writer Tom Peters once said, “​​All of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You. 

That’s right. To be in business today, you need to show that you’re in the know. Personal branding has become more important over the years, with the digital landscape becoming more extensive. 

The 2014 Edelman Trust Barometer found that 65 percent of all internet users view online search results as the most trusted source of information about people and companies. This brings us to our next point… 

5. You Appear More Trustworthy

Since you know that a majority of internet users rely on internet search results to get information about people and companies, you should leverage this information to your advantage. 

You should use your headshot to convey the message that you want to send: your reliability, expertise, approachability, personality, and overall professionalism. You’ll appear more trustworthy by representing your personal brand with a modern headshot—making people want to work with you. 

Every professional should use a high-quality headshot to represent their personal brand accurately. Ready to start using a professional headshot to enhance your brand? Contact us to take your business to the next level!