Building a successful $200k+ a year business isn't just about the photography it is about so much more!
I’m John Glaser, the force behind John Glaser Photography! Picture this: I started my photography journey earning a modest $27,000 a year, feeling like a lost shutterbug in a vast world. But guess what? In just three blink-and-you’ll-miss-it years, I transformed my portrait business from $27,000 hobby to a staggering $1.2 million dollar studio, with not one, but TWO studios in bustling Houston, Texas and the glamorous New York City!
But hold your lens caps, there’s more! I didn’t just create a business, I curated a lifestyle. By assembling a dream team of talented shutterbugs, I now have the freedom to capture unforgettable moments while cherishing quality time with my loved ones. And guess what else? I want to spread the photographic magic and help YOU, yes YOU, fellow photographers, achieve greatness in your own businesses. Let’s build something extraordinary, something that fills you with pride and unleashes the life you’ve always fantasized about.
Ready to unlock your inner photographic superstar? Join me, John Glaser, the visionary behind the lens, and let’s capture success together!
JOHN'S GOAL FOR THIS COURSE IS THAT YOU WALK AWAY WITH A PLAN TO GET A REGULAR FLOW OF CLIENTS EACH MONTH AND ARE ABLE TO BUILD AND SUSTAIN A PROFITABLE BUSINESS.
ITENERARY (TIMES SUBJECT TO CHANGE)
ALL SESSIONS ARE AT OUR STUDIO LOCATED AT:
38 WEST 28TH STREET
5TH FLOOR
NEW YORK, NY 10001
TUESDAY – JANUARY 16TH
9:00 AM – BREAKFAST/REGISTER
9:30 AM – WELCOME – WHAT DOES A SUCCESSFUL PHOTO BUSINESS LOOK LIKE?
11:00 – MARKETING YOUR STUDIO
12:00 – LUNCH (IN STUDIO)
1:00 – HOW TO BOOK CLIENTS
2:30 – PRICING YOURSELF (VARIOUS MODELS)
4:00 – DOING SALES (IN PERSON/ZOOM)
6:00 – DINNER AND DRINKS – THE SMITH
8:00 – TBD
WEDNESDAY – JANUARY 17TH
9:00 AM – BREAKFAST (IN STUDIO)/QUESTIONS FROM PREVIOUS DAY
10:00 – SHOOTING TO SELL – RINSE AND REPEAT METHOD – FAMILY SESSION POSING AND SESSION MANAGEMENT THAT WORKS
12:00 – LUNCH (IN STUDIO)
1:00 – SHOOTING TO SELL – RINSE AND REPEAT METHOD – DOG SESSION POSING AND SESSION MANAGEMENT THAT WORKS
4:00 – EXAMPLE SALES SESSION
6:00 – DINNER – TBD
8:00 – (POSSIBLE BROADWAY SHOW – OPTIONAL)
(THERE IS NO REQUIREMENT TO STAY AFTER CLOSING IF YOU HAVE TO CATCH A FLIGHT AND AREN’T STAYING FOR THURSDAY)
THURSDAY – JANUARY 18TH (OPTIONAL ADD-ON DAY)
9:00 AM – BREAKFAST (IN STUDIO)/QUESTIONS FROM PREVIOUS DAY
10:00 – THE ART OF QUALIFYING CLIENTS
12:00 – LUNCH (IN STUDIO)
1:00 – THE ART OF SELLING
3:00 – MANAGING A SESSION (MODEL FAMILY SESSIONS)
We will attempt to have at dog family as one of our model families
6:00 – CLOSING REMARKS/QUESTION
7:00 – DINNER – TBD
(THERE IS NO REQUIREMENT TO STAY AFTER CLOSING IF YOU HAVE TO CATCH A FLIGHT)
WHAT TO BRING
Laptop
Camera
Lens of your Choice (our preferred lens is 24-105mm)
Open Mind
Great Attitude
WHERE TO STAY
We do not have a block of rooms but we have stayed at both and can recommend highly as great options to stay while in NYC. There are plenty of other options in the area but these are two of our favorites.
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